Google Instant turns search into a real-time stream of results which flow onto your screen as you type your query. With each letter you type, a whole new set of results flash by. This is important for several reasons. First and foremost, you will now see many more search results than you would have otherwise. Most people never click through to the second page of search results. If it is not in the first ten blue links (or really the first five or six), it might as well not exist for most people. With Google Instant search, instead of people seeing only ten results, they may now see 50 or 100 (depending on how many letters they type and how far they get through each search query).
It now means that we will need to now create pages that optimize for particular letter combinations, not just entire keywords. If you are focusing on Buy Cigars Online we will want to have a page optimized for “buy cig” and so on.
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