Having been in wireless for some time, i figured i would start documenting my observations. I was recently at a Sprint Developers Conference and John Burris – VP of Wireless Content gave a great talk on what open means. I thought his speech accurately frames some of the issues facing mobile:
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Frictionless development |
The ability for Content Providers to get to a mobile presence quickly AND easily. This implies more web ASP development models in J2ME, WAP. |
| Frictionless deployment | Ability to get your application tested quickly and cheaply by the carrier. |
| Frictionless support | Customer support costs related to content is a source of pain at the carrier – more so with off-deck content sales – with costs as much as $7/call. To reduce these costs the carriers are suggesting that content support become the responsibility of the content provider. |
| Frictionless discovery | This is an area where there needs to be more innovation. There is clearly a limited amount of space for content to be discovered on the phone. If you promote one content provider; you risk getting others pissed off; so in the long run this becomes the responsibility of the content provider |
| Frictionless monetization | While billing to the phone bill has been the only way content is purchased today; clearly there will be more ways to buy content in the future |
| Frictionless CRM | This was not in John’s presentation but I do believe in the long run, content providers that work with carriers are going to want more data on users. |
Filed under: open networks | Tagged: mobile, mobile content, open networks, wireless
